Focus the whole page on a single offer, with just one primary call to action (CTA).Include social proof and testimonials to back up your claims.Match your primary headline to the ad your visitor clicked to land on the page in the first place (or the button of the email CTA, for example).Use a clear and concise value statement ( above the fold) so visitors understand the purpose of your page immediately.Here are a few fundamental practices of high-converting landing pages: (Itchin’ to see what good landing pages look like? Jump ahead for the top landing page examples.) What makes a landing page effective?īefore looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Incidentally, most of these examples of landing pages were actually built with Unbounce, too.) Let’s go. Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good-and, occasionally, how each could be improved. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file. With these questions in mind, we want to show off some of the best landing page examples to inspire your next creation.

But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart? Pretty simple, right? You’ve probably heard something similar before.

Here’s our starting principle: A polished, professional landing page can improve your conversion rates.

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